If they have what you want STOP and purchase. Edward has and runs a great small business. There’s no hesitation in his work ethic when it comes to paying customers and making them feel secure about getting what you ordered exactly and is delivered in a timely manner. I just appreciate what he does for the surf fishing community✌🏻
Charles Laurichesse
08/30/2026
All is functional and effective
He took so great. I watched Vince use them on a video. At first I thought they were too big, but now they seem very functional and effective. Just the way they guide the Soft Bait in the water just really gives it that presentation keeps it from getting stuck on everything. I've gotten all kinds of stuff from here, everything is functional and effective in the surf. From the soft baits, to the jerk baits, hooks and that Lifesaver of a perch pouch
Matt
08/25/2026
I’m a deep sea fishing guy but always been fascinated about surf fishing. I placed my Order and received it five day’s later, went surf fishing and on my third cast I hooked my first sand bar perch. My family and I are so stoked on the products hooktocook sent us.
Luis Garcia
08/09/2026
Zman Crusteaz
These are my go too bait now. I used 2 of these bait the whole day. Caught over 40 barred perch ranging from 12 to 16 inches. My PB was 17inches 3 years ago. Picture at bottom. I also used Gottem bait but Crusteaz is my top bait to use. I wanted to give shout out to Edward and his videos for refining my surf perch fishing. Keep making those videos Ed hope I meet you someday out there in the surf. Pinoy forever bro.
Ron Alonzo
01/11/2026
Excellent customer service
Excellent customer service. I accidentally chose the wrong delivery option, and the team helped me fix it really quickly. Thank you!
Alex
01/10/2026
Flip flops n socks are excellent
To flip flops and socks are excellent they're fairly durable, and the perch love these little boogers. You guys always ship my orders out immediately, and I always received them in a surprisingly short amount of time. Thank you so much, love your content, love your store.
Uriah Saragusa
01/07/2026
Great Experience
From start to finish, everything was great! Website easy to navigate. Processing and shipping was fast. Thank you!
John G
01/06/2026
Perfect gauge
Excellent gauge. Well made and very sturdy. Will withstand heavy use. Highly recommend.
Samuel Ramos
01/06/2026
Great product and fast shipping
Lake
01/05/2026
Perch Pouch
Awesome looking the quality of the straps as well as the pouch itself look sturdy and easy to unlock with the new clip locks would recommend .
Tip ! puchase a lil extra for the free shipping in which I forgot to due.
Fishin So Cal.
01/03/2026
Worked well for BSP’s!
Mark
01/02/2026
Surf fishing supplies
Recently started surf fishing came across hook to cook videos haven’t got enough of them been applying everything I’ve been watching in the hook to cook videos with my wife and four sons. We recently purchased all of our perch pouches and haven’t had any issues filling them up cali covers also allow for safe transport and use of jerk. Baits will definitely be purchasing more through the website
Ernest Gutierrez
12/26/2025
Awesome covers!
I bought the larger size, works perfect. Makes it really easy to carry ( i put them in my front jacket pocket for easy swapping of my different size jerkbaits) and it definitely minimizes what I carry and the best of all the treble hooks do not get hooked and stuck all over the place. A bit pricey, but well worth it!! Saves me a lot of time thatbi could be spending at surf fishing! Thank you brother Edward!
Tommy Thi
12/21/2025
Surf fishing stuff
Great products that work great service and a great YouTube Channel to learn how to surf fish with your new toys!!! If you love surf fishing or just starting and learning this store and YouTube channel has you covered ! Thanks BBC
Russell King
12/18/2025
Quick shipping
Had everything in stock and received within a few days. Can’t wait to try everything next week!
Steve Nishihakamada
04/01/2025
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